One Of Us!

Cartoonist Scott Adams theorizes about runners' highs, and includes this paragraph:

I recently joined an indoor soccer team. It exercises the biceps femoris muscles, but it also requires a lot of thinking to make the right passes and plays. Indoor soccer is a fast game, mentally and physically, because you're never far from the ball. My theory predicts that this would be more addictive than most sports. I can attest that it is in fact insanely addicting. I've never experienced anything quite like it. I can see why soccer is the most popular sport in the solar system.

Emphasis mine. Between Adams and Drew Carey, we seem to have the slightly-nerd-of-center market cornered.