NP: Jimmy Chamberlin Complex, Life Begins Again

So far, my second go-round with Caller ID is proving to be more worthwhile than the first. You may recall my last experience with the service on my home phone, where all it really did was tell me that my ex-girlfriend was calling from her new boyfriend's apartment. Not terribly useful, that.

But I digress.

First call after hooking it up was from Millward Brown, so I put on my game face and pretend not to work in the industry. The setup is that this is a question about commercial radio. Am I familiar with it? Sure. Do I listen to the radio in my car? Yep. How many times have I filled up the gas tank in the last thirty days? Four, but what does this have to do with radio? Just some preliminary questions, and do you typically fill it with regular, premium, or switch between the two. Regular. Thanks, that's all the questions I have for you.

Now I like to think I'm pretty smart, but how the heck do you even start to come back to the radio premise here? Is calling to ask about gas too sensitive? I really don't get this one.