This Post Is Brought To You By

I was at The Globe yesterday watching a bunch of matches and bitching about that damn Verizon/Rhapsody commercial when my friend Nick pointed out that, with Fox Soccer Channel now getting measured by Nielsen, maybe we'll start to see an influx of more diverse advertisers on the channel.

As it stands, the mind-numbing repetition of a small number of ads has become an ingrained part of American soccer culture, to the point where some of us are proposing a mail-order Hall of Fame at the bar that would include Proactiv, Kick Medic, the Home Gym, and maybe a cardboard cutout of Smilin' Bob.