Urban Legends

I agree with a lot of what Steve Davis over on ESPN has to say. Up to a point. I don't think going after the urban twenty- and thirty-somethings necessarily has to replace going after soccer moms and suburban youth teams. Although there's the question of whether you can balance the two that gets raised every time someone calls the front office of the Chicago Fire to complain about "You Suck Asshole!"

But I definitely feel like the segment Davis is talking about gets either underserved or taken for granted.