June 17, 2009
Bing Bang Boom
NP: DC United vs. Seattle Sounders FC
The very early results for Microsoft's new search decision engine Bing seem to be on track, with comScore reporting that Bing's share of searches reached 11.1% in the first four days and then 12.1% for last week. On the one hand, I would think there's a new toy bounce here, with all the dollars behind the launch and the advertising campaign. On the other, even if traffic settles to half of the incremental gains from Microsoft's former position, they're two steps along the path according to their own guy (see the bit at the end).
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